:root{--coral:#ff5a5f;--ink:#252525;--paper:#fff;--cream:#f7f3ed;--muted:#636363;--line:#dedbd5}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;color:var(--ink);background:var(--paper);font-family:Arial,Helvetica,sans-serif;line-height:1.55}a{color:inherit;text-underline-offset:4px}button{font:inherit;cursor:pointer}button,a{-webkit-tap-highlight-color:transparent}button:focus-visible,a:focus-visible{outline:3px solid #155c61;outline-offset:5px}.wrap{max-width:1240px;padding:0 48px;margin:auto}.masthead{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:21px 48px;border-bottom:1px solid var(--line);background:#fff;position:sticky;top:0;z-index:10}.lockup{display:flex;align-items:center;gap:18px;text-decoration:none}.lockup span{color:#e8454a;font-size:30px;letter-spacing:-1.5px;font-weight:700}.lockup i{font-style:normal;color:#949494}.lockup b{font-size:12px;letter-spacing:1.7px}.masthead 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0;line-height:1.65}.creators-section{background:#faf9f6}.controls{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:28px}.controls button{border:1px solid #d0ccc5;padding:9px 16px;border-radius:24px;background:transparent;font-size:12px}.controls button.active{color:white;background:var(--ink);border-color:var(--ink)}.creator-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}.creator-card{border:1px solid var(--line);border-radius:14px;overflow:hidden;background:white;display:flex;flex-direction:column}.creator-photo{height:220px;background:#efe9e2}.creator-photo img{width:100%;height:100%;object-fit:cover;display:block}.creator-photo.placeholder{display:flex;align-items:center;justify-content:center;background:#e7e6e0;color:#555;font-size:57px;letter-spacing:-3px}.creator-card-body{padding:22px;display:flex;flex-direction:column;flex:1}.creator-card h3{font-size:22px;margin:0 0 6px}.creator-card .role{color:var(--muted);font-size:12px;margin-bottom:14px}.creator-card .reason{font-size:13px;margin:0 0 22px;flex:1}.creator-card .card-footer{border-top:1px solid var(--line);padding-top:15px;display:flex;align-items:center;justify-content:space-between;gap:10px;font-size:11px}.creator-card button{border:0;background:transparent;color:#ca3139;font-size:12px;font-weight:700;padding:0}.audio-note{display:grid;grid-template-columns:1fr 1.05fr;gap:55px;background:var(--cream);border-left:4px solid var(--coral);padding:30px;margin:25px 0}.audio-note h3{font-size:25px;margin-bottom:0}.audio-note .eyebrow{margin-bottom:10px}.audio-note>p{font-size:14px;margin:0}.table-wrap{overflow:auto;border-top:1px solid var(--line)}table{width:100%;border-collapse:collapse;text-align:left;font-size:12px}caption{text-align:left;font-size:11px;color:var(--muted);padding:19px 0}th{font-size:10px;text-transform:uppercase;letter-spacing:.7px;color:var(--muted);padding:12px 12px;border-bottom:1px solid var(--line);white-space:nowrap}td{padding:16px 12px;border-bottom:1px solid #e9e6e0;vertical-align:top}td:first-child{font-weight:600;min-width:135px}td:last-child{font-size:10px;color:var(--muted);min-width:170px}.examples-section{background:var(--cream)}.case{border-top:1px solid #cfc9c1;padding:27px 0 15px}.case-summary{display:grid;grid-template-columns:1fr 1fr;gap:45px}.case-summary p{font-size:14px;color:var(--muted)}.case-summary h3{font-size:27px}.clip-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin:22px 0 28px}.clip{background:#fff;border-radius:10px;overflow:hidden;display:flex;flex-direction:column}.clip .copy{padding:18px}.clip h4{font-size:14px;margin:4px 0 7px}.clip p{font-size:12px;margin:0;color:var(--muted)}.clip .media{height:420px;background:#ede7e0;display:flex;align-items:center;justify-content:center}.clip .media button{border:1px solid #bbb2aa;border-radius:8px;background:#fff;padding:12px 16px;font-size:12px}.clip iframe{width:100%;height:100%;border:0}.clip a{font-size:11px;padding:14px 18px}.next 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@media(min-width:1600px){.hero{padding-top:85px;padding-bottom:85px}}@media(max-width:1000px){.wrap{padding-left:30px;padding-right:30px}.masthead{padding:17px 30px}.masthead nav{gap:16px}.hero{gap:25px}.hero-art{height:410px}.portrait-one{height:240px;left:18px;top:20px}.portrait-two{height:190px;right:8px}.trip-note{left:18px}.trip-note strong{font-size:21px}.hero-copy h1{font-size:57px}.lead{font-size:16px}.creator-grid{grid-template-columns:repeat(2,1fr)}.clip-grid{grid-template-columns:repeat(2,1fr)}.clip:last-child{grid-column:auto}.section-heading{gap:25px}.intro-inner{gap:0 30px}}
@media(max-width:650px){html{scroll-padding-top:115px}.wrap{padding-left:22px;padding-right:22px}.masthead{padding:13px 22px;flex-wrap:wrap;gap:8px}.lockup span{font-size:25px}.lockup b{font-size:10px}.lockup{gap:12px}.masthead nav{order:3;width:100%;justify-content:space-between;padding-top:9px;font-size:12px}.print{font-size:10px;padding:6px 10px}.hero{grid-template-columns:1fr;padding-top:38px;padding-bottom:40px;gap:30px}.hero-copy h1{font-size:57px;letter-spacing:-2.8px}.eyebrow{font-size:10px;letter-spacing:1.1px}.lead{font-size:16px;max-width:100%}.hero-art{height:365px;margin-right:0}.portrait-one{width:65%;height:223px}.portrait-two{width:45%;height:183px;bottom:17px}.portrait span{font-size:9px}.trip-note{bottom:22px}.trip-note strong{font-size:20px}.trip-note p{font-size:10px}.intro-inner{grid-template-columns:1fr;padding-top:32px;padding-bottom:30px}.intro-inner h2{font-size:35px}.section{padding-top:42px;padding-bottom:42px}h2{font-size:37px;letter-spacing:-1.4px}.section-heading{display:block;margin-bottom:24px}.section-heading>p{max-width:100%;font-size:13px}.idea{grid-template-columns:39px 1fr;gap:12px;padding:23px 0}.idea-number{font-size:29px;letter-spacing:-1px}.idea h3{font-size:25px}.idea>div>p{font-size:14px}.idea-detail{grid-template-columns:1fr;gap:15px}.idea-detail p{font-size:12px}.creator-grid{grid-template-columns:1fr;gap:20px}.creator-photo{height:280px}.creator-card-body{padding:23px}.creator-card h3{font-size:24px}.controls{gap:7px}.controls button{font-size:11px;padding:8px 12px}.audio-note{grid-template-columns:1fr;gap:15px;padding:23px}.audio-note h3{font-size:24px}.audio-note p{font-size:13px}.case-summary{grid-template-columns:1fr;gap:0}.clip-grid{grid-template-columns:1fr}.clip .media{height:430px}.case-summary h3{font-size:25px}.next h2{font-size:40px}.next>p:not(.eyebrow){font-size:14px}footer>div{flex-wrap:wrap;gap:12px}dialog{padding:30px 23px}.profile-top{gap:15px}.profile-top img{width:80px;height:105px}.profile-top h2{font-size:26px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}@media print{html{scroll-padding-top:0}.masthead{position:static}.masthead nav,.print,.primary,.controls,.close-dialog,.clip .media{display:none!important}.wrap{max-width:none;padding-left:10mm;padding-right:10mm}.hero{padding-top:20px;padding-bottom:20px}.hero-copy h1{font-size:48px}.hero-art{height:350px}.section{padding-top:25px;padding-bottom:25px}.creator-grid{grid-template-columns:repeat(3,1fr)}.creator-photo{height:150px}.creator-card{break-inside:avoid}.creator-card button{display:none}.clip-grid{grid-template-columns:repeat(3,1fr)}.clip{break-inside:avoid}.clip a{overflow-wrap:anywhere}h2{font-size:32px}.table-wrap{overflow:visible}table{font-size:9px}td,th{padding:9px 6px}.idea,.case-summary{break-inside:avoid}footer{font-size:8px}dialog{display:none!important}}

.portrait-one img{object-fit:cover;object-position:center 20%;background:#faf9f6}
.creator-photo img[alt="Talia Lazarus"]{object-position:center 20%}

.account-label{display:block;font-size:11px;font-weight:400;color:var(--muted);margin-top:4px}.youtube-snapshot{margin-top:35px;padding:30px;background:var(--cream);border:1px solid var(--line);border-radius:12px}.youtube-snapshot .eyebrow{margin-bottom:9px}.youtube-snapshot h3{font-size:25px;margin-bottom:8px}.youtube-snapshot .window{font-size:13px;color:var(--muted);margin-bottom:22px}.youtube-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.youtube-metrics strong{display:block;font-size:35px;line-height:1.2;letter-spacing:-1px}.youtube-metrics span{display:block;font-size:12px;color:var(--muted);margin-top:7px}.evidence-links{display:flex;flex-wrap:wrap;gap:12px 24px;font-size:12px;margin-top:18px}@media(max-width:650px){.youtube-snapshot{padding:23px}.youtube-metrics{grid-template-columns:1fr;gap:20px}.youtube-metrics>div{border-bottom:1px solid var(--line);padding-bottom:16px}.youtube-metrics strong{font-size:32px}}@media print{.youtube-snapshot{break-inside:avoid}.youtube-metrics{grid-template-columns:repeat(3,1fr)}}